Springfield home-service website study (2026)
In October 2026 we checked 707 independent home-service businesses in the Springfield, Missouri area for a website that works. This page explains exactly what we measured, where the data came from, and what the numbers can and can’t tell you.
707 independent home-service businesses · the Springfield, MO area
- No site of their own · 157
- Site didn’t load · 107
- Site loaded · 443
43%
190 of 443 websites that loaded had no estimate or quote request we could find on the homepage. No form, “free estimate” or “request a quote” call to action on the homepage.
Light up a finding
Of the 443 websites that loaded
Source: Get It Ready analysis of Overture Maps Places open data (release 2026-09-23.1), October 2026. Chains and known franchises removed. Nobody was contacted. “No website” means the map listing we used had none; some may have one elsewhere. These figures likely run high — see the caveats.
Results by trade
Same method, split by trade. Percentages in the first two columns are of all businesses checked in that trade; the last two are of the websites that loaded.
| Trade | Checked | No site | Didn’t load | Loaded | No quote form | No tap-to-call |
|---|---|---|---|---|---|---|
| Remodeling & general contractors | 315 | 71 (23%) | 54 (17%) | 190 | 103 (54%) | 89 (47%) |
| Roofing, gutters & siding | 86 | 13 (15%) | 7 (8%) | 66 | 20 (30%) | 21 (32%) |
| HVAC | 82 | 15 (18%) | 10 (12%) | 57 | 20 (35%) | 12 (21%) |
| Plumbing & electrical | 85 | 18 (21%) | 15 (18%) | 52 | 21 (40%) | 20 (38%) |
| Exteriors: concrete, fencing, landscaping, trees, pools, garage doors | 139 | 40 (29%) | 21 (15%) | 78 | 26 (33%) | 27 (35%) |
| All home-service trades | 707 | 157 (22%) | 107 (15%) | 443 | 190 (43%) | 169 (38%) |
How we did it
Which businesses
We started from the public business listings in Overture Maps Places (release 2026-09-23.1), an open dataset that combines listings from several large map providers. We took every listing in the Springfield metro area — Greene County, plus Nixa, Ozark and nearby towns — in these categories: remodeling and general contractors, roofing, gutters and siding, HVAC, plumbing, electrical, and exterior work such as concrete, fencing, landscaping, tree service, pools and garage doors.
We kept only independent businesses: we removed national brands, known franchises, branch-office pages, any website shared by four or more addresses, and listings Overture rates as low-confidence. The filter is a rule of thumb, so a few chains may have slipped through. That left 724 businesses. The websites of 17 of them block automated visits, so we left them out of every figure, for a final count of 707.
What we checked
For each business we looked at the website on its listing and visited the homepage once. We recorded whether it loaded; whether it was set up to fit a phone screen (a mobile viewport tag); whether it used a secure HTTPS connection; whether the homepage had a quote or estimate request (a form, or a “free estimate” or “request a quote” call to action); and whether its phone number was a tap-to-call link.
Nobody was contacted, and we didn’t log in to, submit or change anything on any website.
What the numbers can’t tell you
- “No website” means the map listing we used had no site of its own for the business. Some of these businesses may have a website listed somewhere else.
- A site that didn’t load may belong to a business that moved to a new domain, or that has closed.
- We checked the 50 remodeling businesses that scored worst by hand, with web searches. For 12 of them (24%) the automated result was wrong — most often because the business had a newer website we hadn’t found. Read these figures as an upper bound.
- We visited each homepage once, without running its scripts. Sites built entirely with JavaScript can hide a form from a check like this, so the “no quote form” figure may run a little high.
- We measured how sites are built, not how many calls they bring in.
- 17 businesses whose sites block automated visits were left out of every figure.
Data source and license
Business listings: Overture Maps Foundation, Places theme, release 2026-09-23.1, published under the Community Data License Agreement – Permissive 2.0. The website checks and the analysis are our own. If you’d like the business-level data behind a figure, email info@getitready.app.
Want a site that passes every check?
Tap-to-call, an estimate form, phone-first and secure — built in from day one. 43% of the sites that loaded had no quote request we could find on the homepage.